Response scales are an important component of your surveys' closed-ended questions They give respondents a quick and easy way to offer their perceptions, as opposed to open-ended questions which require more thought

Despite the availability of online survey technology, many companies still use paper-based questionnaires In most cases, the reason is due to tradition

For most organizations, producing sales begins with generating leads Depending on a company's buying cycle, and the prospect's budget and purchase timeline, some leads deserve immediate attention while others need to be nurtured

Despite declining hardware costs, better software, and improved flexibility, there is still resistance among venue owners to deploying a digital signage network On the surface, it's understandable

To say that shopping trends have changed over the last few decades would be a gross understatement The amount of time people spend in retail venues, and the manner in which they regard their experience while they are there, is far different today than it was thirty years ago

The economic climate has been dismal since late 2007 As a small retailer, you've likely felt the squeeze

One of the biggest challenges of running a successful retail store is managing cash flow Much of your capital will be invested in your inventory

Independent retailers know their numbers They are intimately involved with their stores, so they usually have sales and profit figures within a moment's recall

In past columns, I've beat the drum of keeping your in-store media segments simple It's worth revisiting the reasons simple advertising spots will generally outperform glossy ad spots in your signage content

The internet has become such a ubiquitous part of our lives that it's hard to remember how we lived before its debut Years ago, most people researched brands and products by visiting retailers and speaking with their employees