If you've spent a small fortune on graphic designers, search engine optimizers, social networking experts and still find that your website conversions are low, then perhaps your website suffers from the marketing equivalent of Capgras Delusion, a failure to make a connection between your online content and your emotional value proposition

So you want to develop a Web video campaign to put on your website and add to YouTube and all the other Web video directories Maybe you even want to create a new video micro site to promote that hot new product or service you're about to launch

If there is one thing every Web business executive can agree on, it's that websites need to motivate people to act That action can be to place an order, send an email, pick-up the phone, or maybe just join a mailing list, but whatever the intended response, your website must cause a reaction

Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer's mind, and captures the audience's collective consciousness It is the foundation of your brand story

Everyone wants to do more business Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup

"My mechanic told me, 'He couldn’t repair my brakes, so he made my horn louder'” - Comedian, Steven Wright We all want our websites to be more effective, and if you're like most business people you are constantly searching the Web for anything that will help

With today's website tracking software and services you can find out a lot about the people who visit your website You can learn where they're from, what kind of browser they're using, how long they stayed on your site, and a whole lot more

The combination of the Internet, the Web, and technology has democratized business almost beyond recognition Today the small, nimble, clever adaptor has the competitive advantage over their bigger, slower moving, 'we've-always-done-it-this-way' competitors; but the confluence of the Web environment and digital technology is one thing, how to use it effectively is another

Wouldn't it be wonderful if you had the power to convince people that your product or service was exactly what they needed, and as a consequence your in-box was filled with inquiries and your e-commerce site was stuffed with orders Wouldn't that be great

The one question every business, branding, and marketing consultant asks is "what makes you special; what makes you different" If you want to grow your business and get to the next level, defining what makes you special is a good place to start